Maxus has successfully retained the media responsibilities of the Indian Premier League for its 10th edition. Maxus has been the media agency for IPL ever since the league started in 2008. The account will be handled out of Maxus Mumbai office.
Commenting on the retention, Kartik Sharma, Managing Director, Maxus, South Asia, said, “We are extremely proud and humbled to be chosen as the media agency once again by BCCI. I am grateful to BCCI for valuing our efforts. We look forward to continue delivering even better results through our media campaigns on IPL.”
The multi-agency pitch saw participation from other leading media agencies, following which Maxus retained the business.