There are reality shows and then there is ‘Trapped’, which could well be a reality show of people who found themselves trapped in life threatening situations and the rescuers, whose determination and courage, helped saved many lives. Men’s magazine Maxim has tied up with National Geographic Channel for ‘Trapped’, which premieres on March 3. The series would be aired on Mondays at 10 pm for six weeks.
Rajesh Sheshadri, Senior Vice President – Content and Communication, National Geographic Channel India, said, “Every episode tells the dramatic story of someone who is trapped and their epic rescue. Each story is told from the viewpoint of victims struggling to survive and that of the heroes battling to save them.”
In the February, March and April issues of Maxim, the show would be presented to readers as a must watch TV series on Nat Geo. To interact with its fans, Maxim would also run a contest, wherein the readers can test their survival knowledge and win Nat Geo survival kits.
Piyush Sharma, CEO and Publisher, Maxim India, said, “In sync with our reader’s interests, the tie-up has just the right brand fit. Since the content of the series is extremely gripping, inspiring and emotional, it will help us connect better with our target audience – urban males in the 21-34 age group.”