Following the success of the pervious cricket promotion with Kapil Dev, Max's is all set for the second round of 'Gully Cricket'. It will kick off today as a run up to the ICC Cricket World Cup South Africa 2003.
Says Rajat Jain, Exec.VP, Set Max, "The first round of Gully Cricket was a for Max when it was held in August and September, prior to the ICC Champions Trophy. Thousands of fans turned up at the various locations in the five cities where it was held." He further adds, "The promotion was a huge success for Max as we ignited the cricket fever among our viewers and cricket fans and conveyed the message that the world's best cricketing action was to take place on Max with the ICC cricket tournaments."
The second round of Gully Cricket will be held across 8 cities from November 2002 to January 2003, beginning with Kolkata, today. Fans across these cities will get an opportunity to bowl Kapil Dev out in the streets and gullies of their towns and cities and receive cricketing tips and Max merchandise from the legendary cricketer.
Talking about the reason of second round, Jain says, "Gully Cricket has been a never-before kind of viewer promotion campaign. And after it received such a tremendous response from cricket fans across the country, we felt that it had to be taken to even more cities…to enable more people to play cricket with our brand ambassador Kapil Dev, right in their backyard, so to speak."
Adds Kapil Dev, "I have had great fun with Gully Cricket. It gave me an opportunity to play my favourite game with my fans - children, teenagers and even much older people. The atmosphere was charged with cricket fever, and I am looking forward to the second round of Gully Cricket with Max."
As a part of the promotion, Kapil Dev travels to 3-4 key locations in each city during the day to play cricket with his fans.