Aks, a psychological thriller directed by adman turned director Rakesh Mehra, premieres Friday, August 30, 2002, at 9:00 p.m. on MAX. Even though the movie was not a mega success on the box office, it did generate excitement on the basis of unusual characterization and the grey-character played by Amitabh Bacchan.
"We are excited to be premiering this world class film on MAX. It reiterates our commitment to our viewers of providing them with the best of blockbuster Hindi cinema and classics," says Rajat Jain, Executive Vice President and Business Head, MAX. "Aks is a must-watch movie with brilliant performances, and with some extremely catchy music. I'm sure our viewers will love it."
Even as the channel is hit hard by the ongoing cricket controversy, the movie should help build excitement around the channel and bring in fresh audiences for the ICC Champion’s Trophy, to be telecast on the channel only a few weeks later.