Top Story


Home >> Media - TV >> Article

Max ropes in media partners for Kenstar MAX Stardust Awards

Font Size   16
Max ropes in media partners for Kenstar MAX Stardust Awards

Even as work is on for the ‘Come, Play’ campaign for the ICC World Cup 2007, MAX has more on its plate with the Kenstar MAX Stardust Awards 2007 around the corner. The on-ground ceremony was held on February 18, 2007 in Mumbai. The channel is leaving no stone unturned for the marketing the property and has already roped in its media partners.

MAX will telecast the awards on March 3, 2007 in the 9.00 pm slot.

Elaborating on the marketing plans of the event, T Gangadhar, VP - Marketing, MAX, said, “The promotions begin soon with spots planned on our network. In addition to this, we also have spots on other networks like Aaj Tak, Headlines today and IBN-7.” Besides this, Radio Mirchi is the radio partner and the print partners include Dainik Jagran and Hindustan Times.

According to Gangadhar the Stardust promos break on February 24 and would be accompanied by an outdoor campaign on the same date. Euro RSCG is the creative partner on this property as well.

Speaking on the MAX’ expectations from the event, Gangadhar commented, “The turnout was terrific. The star portion present was excellent with celebs like Amitabh Bachchan, John Abraham and Aishwarya Rai amongst others. This will drive the viewership to a large scale.”

With the World Cup also in hand, there is quite a bit happening on the channel.


Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.