Max on the lookout for India’s ‘Sabse Bada Deewana’ with Sajid Khan

Max on the lookout for India’s ‘Sabse Bada Deewana’ with Sajid Khan

Author | exchange4media Mumbai Bureau | Friday, Jun 02,2006 6:39 AM

Max on the lookout for India’s ‘Sabse Bada Deewana’ with Sajid Khan

Crazy movie fans, Max is looking for you. The movies and special events channel is in search for the ‘Sabse Bada Deewana’ across the country. Through its new hunt titled ‘Sabse Bada Deewana’, Max will choose the biggest movie buff in India through auditions on-ground in Lucknow, Jaipur, Bhopal, Surat, Kolkata and Mumbai.

MAX will hunt the biggest ‘deewana’ and movie fanatic of all times with Sajid Khan who will be in Lucknow on June 7 and 8; Jaipur on June 16 and 17; Bhopal on June 21 and 22; Surat on June 28 and 29; Kolkata on July 4 and 5; and Mumbai on July 8 and 9.

Speaking on the ‘Sabse Bada Deewana’ hunt, Albert Almeida, Executive Vice-President and Business Head, Max, said, “Over the years, Max has always reflected the passion of a cinema-crazy nation through its content and its communication. Now Max takes its passion to the next level by launching the biggest hunt for Max ‘Sabse Bada Deewana’. This campaign will capture the true passion and fervour of the viewer and showcase what fuels his or her ‘passion for cinema’. The idea is to identify these movie buffs and present them to other passionate viewers of the channel.”

Almeida added, “Max as a brand has always stood for innovation, creativity and attitude. This concept is in line with our philosophy of reaching out to our viewers through innovative concepts and initiatives. This big on ground activity, supported by an off-air and on-air marketing campaign, will reiterate the fact – Saara Zamana, Max ka Deewana.”

After rolling out auditions in six cities, the campaign will move further as the six ‘deewanas’ chosen from the city will then be eliminated by viewer votes and the final ‘Sabse Bada Deewana’ would be chosen.

Participants can either register by SMSing ‘Deewana’ to 2525 or turning up for an audition at the designated venue.

Tags: e4m

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