Last year MAX created a lot of hype and hoopla around the World Cup. It was tremendously supplemented by India’s superb performance in the World Cup. This year, however, there is not much Cricket on MAX. It is, nonetheless, is trying to weave enough excitement around whatever Cricket is there on channel.
A case in point is the Under 19- World Cup which is already under way. MAX is presenting live telecast of all the India matches, two semifinals and the finals.
The most awaited match yet again is India Pakistan semifinal to be played tomorrow. States Tushar Shah, AVP Marketing, MAX, “India Under 19 is a fantastic team. There are quite a few excellent players who would follow the footsteps of Yuvraj Singh and others. Add to it the India Pakistan factor and it would indeed be a gripping semi final.”
Shah believes that it was about time one took note of these young players and gave them due acknowledgement. Says he, “Max has taken the lead here. We believe that this is an excellent team, and if facilitated people would definitely watch them play. We are expecting large viewership for these matches.” Does he expect viewership to be as high as India Pakistan matches? “Well, India - Pakistan factor works, and in that sense this match would not be an exception,” responds Shah.
As for promoting the ongoing Under 19 World Cup telecast, the channel is carrying a multimedia campaign. It is also being cross promoted on other One Alliance channels.