MAX is all geared up for the forthcoming MAX Stardust Awards, which will premier on the Hindi movie channel of the SET bouquet. The show will be telecast on January 28, and the channel is preceding this with marketing efforts. Kenstar has been roped in as the title sponsor.
Albert Almeida, Executive VP and Business Head, MAX, said, “MAX has always brought its viewers some of the most glamorous, high-energy entertaining events from the world of movies. MAX became the first Hindi movie channel to be associated with such a prestigious movies awards show. With the MAX Stardust Awards, viewers can be sure they will be treated to an experience that will be true to MAX’s promise – Deewana bana de.”
The idea behind the ‘MAX Stardust Awards’ is to establish it as an event that reflects the edginess and irreverence that has become synonymous with young Bollywood. The event will also rise to become one of the industry's most high-profile events garnering tremendous press coverage and attracting some of the biggest names in the industry, from established stars to the new breed of talent.
The programme highlights will include a lot more than just the handing over of awards. There will be a series of specially devised entertainment acts, including song and dance performances by leading stars.