Top Story


Home >> Media - TV >> Article

Mastiii Super Prime Time trumps prime time slots of some Hindi GECs

Font Size   16
Mastiii Super Prime Time trumps prime time slots of some Hindi GECs

Music and youth channel Mastiii takes forth its viewership strength to advertisers with ‘Mastiii Super Prime Time’. With the largest market share and unmatched reach, this segmentation strategy gives a boost to the genre. This move initiated by Mastiii brings to light a more Cost vs. ROI conscious approach for advertisers while planning and buying media.

Speaking on this strategic move, Manav Dhanda, Group CEO, SABGROUP, revealed that “Ninety-seven per cent of the Mastiii Super Prime Time audience is also viewing Hindi GEC.” He added that Mastiii Super Prime Time is not only at par but better than several prime time shows of some Hindi GECs making this time slot an extremely valuable part of the marketing mix for their clients.

Mastiii’s weekly average GVTs are 40–60% more than its direct competition during the Super Prime Time. Whereas, in terms of reach, Mastiii leaves behind frontrunner Hindi GECs like Star Plus and zee-tv_1336.html">Zee TV by 22% and 28% in their respective morning day parts.

“The music genre reaches out to over 406 million viewers on an average monthly basis of which Mastiii commands 59% share in the 2+ segment making it an important part of advertisers’ brand marketing portfolio. The audience’s high loyalty for Mastiii and its consistent leadership in the music genre makes the Mastiii Super Prime Time slot of 8:30am to 10:30am a great opportunity for our clients for targeted advertising, along with their other high-reach mix of TV channels, giving them a balanced marketing mix to reach out to their audiences efficiently,” said Dhanda.

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO