Top Story


Home >> Media - TV >> Article

Mastiii garners highest GRP ever

Font Size   16
Mastiii garners highest GRP ever

According to a press release issued by Sri Adhikari Brothers Group, Mastiii, the Music and Youth Channel from the SAB Group umbrella has set a new benchmark in the music genre by garnering 30 GRPs, the highest that the genre has ever seen over the years. The channel now leads by 45% from the #2 Channel –Sony Mix and 52% from the #3 channel -9XM. 

In a highly competitive market with 17 channels in the genre including Channel V, MTV, Sony Mix etc, Mastiii has been a market leader for over 2 years now, with its current ratings of 30 GRP it is now closing in on and surpassing GEC and movie channels like &TV (38.17 GRP), Sony Max2 (26.12 GRP), UTV Action (23.91 GRP) etc. 

Manav Dhanda, Group CEO, SABGROUP said, “It is a proud moment for us to see our channel – Mastiii continuously create newer benchmarks, the constant efforts that we as a team contribute is the reason today we have created history by achieving the highest ratings ever in the genre. We value our consumers and believe in serving & satisfying their needs and at the same time creating value for advertisers.”

Source:BARC /HSM/Week43

Mastiii- 30GRP NCCS 15+

Mastiii- 29.19 GRP NCCS 4+

Sony Mix- 16.48GRP NCCS15+

9XM- 14.36GRP NCCS15+

&TV- 38.17GRP NCCS4+

Sony Max2- 26.12 GRP NCCS 4+

UTV action- 23.91GRP NCCS4+

The channel re-branded itself to verbalise what it stands for to its audience and partners

Speaking to exchange4media, Shreyams Kumar M V, Joint Managing Director, Mathrubhumi shared his views on IRS 2017

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

On Linkedin, Natekar says validation on social media gives one a rush of dopamine which many mistake for as a substitute for professional praise, leading to low productivity

Industry experts are confident that Kolkata Knight Riders which is one of the most profitable IPL franchises will continue to bring in sponsorship revenue owing to the Shah Rukh Khan factor and its fo...

Speaking to exchange4media, Shreyams Kumar M V, Joint Managing Director, Mathrubhumi shared his views on IRS 2017