With a reach of 136 million and record-breaking 30 GRPs in the genre, music channel Mastiii recently announced a 30–45% hike in advertising rates. Mastiii commands the highest market share of 18%.
In a move to capitalize on the channel’s growing popularity, attributed to leading shows like ‘Mastiii Doubles’ & ‘Love Aaj kal’, the ad rate hike has been well accepted. Recent releases like See Taare Mastiii Mein, a celebrity chat show that had fun filled viewer engagements with the likes of Amitabh Bachchan, Shah Rukh Khan, Salman Khan and many more; as well as the weekend special Mastiii Movie review has guaranteed buzz among existing audiences while attracting higher numbers.
Manav Dhanda, Group CEO, SABGROUP said, “Mastiii stands out a clear #1 across almost all possible age cuts in HSM urban and flexes its muscle with a dominance in NCCS AB. To add to it, we also proudly boast of being the largest youth audience aggregator in the music and youth genre across age cuts like 15+ and 22+ and any other major data groups taken into consideration by advertisers. Mastiii as a channel is the most lucrative and effective offering for advertisers who are gunning to target the youth of India. In the face of the recent rate hike, we have received positive response from advertisers and we are sure that they will continue to support and invest in our credible platform in a bid to sustain a longstanding and mutually beneficial relationship.”