Top Story


Home >> Media - TV >> Article

Masterchef opens with a 2.59 TVR

Font Size   16
Masterchef opens with a 2.59 TVR

Three back-to-back reality shows have been launched in the past few weeks and MasterChef India was the last of the lot to go on-air. MasterChef was launched on the October 16, 2010 on Star Plus and is a weekend show. It is the Indian version of the famous show, MasterChef Australia.

According to TAM Media Research data, the first episode of MasterChef India got a rating of 2.59 TVR (C&S, 4+, HSM) and while it is lower than the first episode of ‘Bigg Boss’ (4.8 TVR) and ‘KBC’ (6.21 TVR), it has to be noted that all the three shows started on different days. Bigg Boss debuted on a Sunday in a three-hour episode, ‘Kaun Banega Crorepati’ was launched on a Monday as a regular one-hour show and MasterChef was on a Saturday, again as a regular one-hour show.

Hariharan Vishwanath, National Trading Director, MEC India, said that the opening ratings for MasterChef India have been good and the immediate challenge for the show is to keep the ratings above 2 TVR. He added that while ‘KBC’ and ‘Bigg Boss’ are formats that have been tried and tested, this is a new format and viewers will take time to get used to it.

He predicted that KBC will have an average rating of 3 to 3.5 TVR, Bigg Boss will have an average rating of 2 to 2.5, while MasterChef India will average at about 1.7 TVR.

However, P M Balakrishna, Vice President, Allied Media, said that although MasterChef India opened on lower numbers than the other two reality shows, the opening numbers are not bad. The expected numbers were a little higher but this was an international format show that was being aired for the first time while the formats of KBC and Bigg Boss are already known to the audience.

He added that the show has the potential to catch on and the numbers should pick up steadily. “I think that there will be a 20 to 30 per cent increase in the future ratings as the interest level of the audience might go up in the later episodes.”


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...