The Marathi Movie genre has seen an unprecedented growth of 46% in the last 3 weeks, which is a result of the entry of a new Marathi Movie channel ‘Fakt Marathi”. With this launch the Marathi Movie genre has expanded to a 2 channel play and the new channel being just 30% lower than the genre leader, within a short span of time.
The mandate to monetise the revenues of Fakt Marathi has been awarded to Helios Media with effect from April 2016.
Manish Singhal, Managing Director of Enter10 Television Private Limited, said “Living up to its name “Fakt Marathi” meaning “Only Marathi” will be a dedicated 24 hour Marathi Movie channel. It has been launched on the wave of the Marathi film industry’s revival with many titles running successfully in the metros and multiplexes even. We have full faith in Helios Media’s capabilities in developing the right positioning for the channels in the advertiser market and extracting true value”.
Divya Radhakrishnan, MD Helios Media said “We had been analysing the need-gap in the TV landscape of India and had identified the Marathi Movie genre as a great potential. When we heard of Fakt Marathi we knew straight-off, the potential that the channel would have. We are very confident that we will be able to drive the channel revenues to new heights”
Launched in 2011, Helios Media currently manages monetisation mandates of MTunes HD, EPIC, Living Foodz.