Sri Adhikari Brothers Television Network has entered the Marathi market by launching its new Marathi music and entertainment channel ‘Maiboli’.
The Network already runs channels such as Masti, Dabang and Dhamaal.
The Marathi entertainment market already has players such as Zee Marathi, Star Pravah, ETV Marathi, Mi Marathi, and 9X jhakaas in the music space.
“Marathi market has a regional appeal. It is an upcoming market with immense scope. Our new offering is half music and half comedy. We have already established a niche for ourselves. Apart from music and entertainment, we will be showcasing Marathi actors who are renowned comedians as well,” said Markand Adhikari, Vice Chairman and Managing Director, Sri Adhikari Brothers Television Network.
The channel, like the other channels of the Network, will be free to air and will be available on all DTH and other platforms.
The amount of time Indians spent watching Marathi channels went up from 4.3 per cent to almost 5 per cent of national viewing time in 2012, according to TAM Research.
Though lagging, when compared to other regional markets like Tamil, Telugu and Kannada, where number of channels ranges from 30 to 40, the Marathi market is slowly gaining prominence.