Top Story

e4m_logo.png

Home >> Media - TV >> Article

Marathi market has immense scope: Markand Adhikari

09-August-2013
Font Size   16
Share
Marathi market has immense scope: Markand Adhikari

Sri Adhikari Brothers Television Network has entered the Marathi market by launching its new Marathi music and entertainment channel ‘Maiboli’.

The Network already runs channels such as Masti, Dabang and Dhamaal.

The Marathi entertainment market already has players such as Zee Marathi, Star Pravah, ETV Marathi, Mi Marathi, and 9X jhakaas in the music space.

“Marathi market has a regional appeal. It is an upcoming market with immense scope. Our new offering is half music and half comedy. We have already established a niche for ourselves. Apart from music and entertainment, we will be showcasing Marathi actors who are renowned comedians as well,” said Markand Adhikari, Vice Chairman and Managing Director, Sri Adhikari Brothers Television Network.

The channel, like the other channels of the Network, will be free to air and will be available on all DTH and other platforms.

The amount of time Indians spent watching Marathi channels went up from 4.3 per cent to almost 5 per cent of national viewing time in 2012, according to TAM Research.

Though lagging, when compared to other regional markets like Tamil, Telugu and Kannada, where number of channels ranges from 30 to 40, the Marathi market is slowly gaining prominence.

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016