Top Story

e4m_logo.png

Home >> Media - TV >> Article

Manish Tewari rules out FDI in rating agencies

13-January-2014
Font Size   16
Share
Manish Tewari rules out FDI in rating agencies

Minister of Information and Broadcasting, Manish Tewari, put all industry expectations on hold when he announced that there will be no Foreign Direct Investment (FDI) in rating agencies.

“No FDI will be permitted in rating agencies till the time we do not have recommendations from the Telecom Regulatory Authority of India (TRAI). After we receive recommendations of TRAI on this particular issue only then will the question of FDI in ratings will be looked at,” Tewari said.

The television ratings issue is back in the spotlight with lots of terms and conditions this year. Last year, the broadcast industry witnessed chaos over dispute regarding television ratings, with broadcasters opting out of the ratings agency. This was not a permanent solution and everything was back on track following prolonged discussions between all the parties concerned.

As is known, last week the Union Cabinet also issued fresh guidelines recommended by TRAI for ratings and the Ministry of Information and Broadcasting has decided that once the guidelines are notified, they would come into effect immediately.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...