Story: ITV Network has announced the appointment of Manish Chhetri as the Senior Vice President and National Head - SKOPE. As a part of his new mandate, Chhetri will be responsible for creating concepts both in the B2B and B2C space and will significantly contribute to the channel's leadership position as well as the revenue mix. He shall be working closely with the marketing team and will be responsible in creation of new Intellectual Properties, format selling, syndications, partnerships and delivering additional solutions to existing and new advertisers.
Prior to joining ITV Network,Chhetri was Vice President & National Head – B2B Initiatives for CNBC TV18. He has 15 years of proven track record of building and maintaining high business excellence standards in leading companies like Hindustan Times, Times Internet Ltd. (Times Group), Confederation of Indian Industry (CII), Mudra Communications and CIM India Pvt. Ltd.
Kartikeya Sharma, MD, ITV Network, said, “Manish brings to ITV network a rich combination of sales and strategic marketing that makes him ideal to scale and lead our sales force, for experiential advertising which will undoubtedly enhance ITV Network’s win velocity. Manish’s proven track record in B2B and B2C relationship building and focused revenue generation will help us build on our forward momentum and enable ITV Network to sustain this rapid growth. We look forward to leveraging Manish’s sales leadership to realize the exciting opportunity we see in front of us."
Welcoming Chhetri on board, Group CEO R K Arora said, “Manish is a phenomenal addition to our leadership team and brings a tremendous wealth of experience with him. His customer-focus and in-depth experience in IP creation, B2B events, strategic alliances, brand building and sales, will strengthen ITV Network’s commitment and its objective of becoming India’s largest TV news network and the most profitable one. I am confident that Manish will take ITV network to greater heights than it’s ever known.”
On his part, Chhetri said: “I am excited to join ITV Network at this pivotal time. The battle for maximizing revenue in the broadcasting industry is going through a sea of change wherein companies are looking at alternate forms of revenue apart from the traditional advertising sales. I look forward to using my experience to further enhance ITV Network’s performance, profitability and growth.”