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Malayala Manorama chooses Wasp’3D for its upcoming news channels

04-April-2006
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Malayala Manorama chooses Wasp’3D for its upcoming news channels

Malayala Manorama, one of India’s biggest and oldest regional language media group, has chosen Beehive Systems' real-time 3D graphics solution – Wasp’3D – for three of its upcoming news channels.

Beehive will provide seven Wasp’3D output engines (Sting On-Air Servers) and four designers (Drones) for Malayala Manorama’s (MMTV) three regional language channels – one state-specific and others, city-specific.

MMTV’s decided to zero in on Wasp’3D because of the multiple core benefits provided by them at a reasonable cost. The benefits include real-time 3D, virtual set, chroma keying, 3D compositing, digital video effects and channel branding.

Elaborating on the reason for preferring Wasp’3D, George Jacob, Director, Malayala Manorama, said, “The step from print to television is not just a strategic but also a historical decision for Malayala Manorama as we have completed more than 100 years in print. Hence, it was a matter of great deliberation when it came to choosing the technology for our online look and feel. We wanted a complete 3D solution rather than just a piece of it and found that only Wasp’3D met our requirement. Technical support was also an important factor and here again Beehive was the first choice because of its track record of providing prompt local support.”

Beehive has completed knowledge transfer and training to the technical and creative staff of MMTV. The installation has already been done last month while the channels are expected to go on-air this month.

Commenting on the Malayala Manorama deal, Ajay Pal Singh, Vice-President, Business Development, Beehive Systems, said, “It is indeed a matter of great pride and pleasure for us that a highly respected as well as popular media group like Malayala Manorama chose Wasp’3D. We wish them all the best for their initiative to move to television and we are sure they will be hugely successful.”

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.