Top Story

e4m_logo.png

Home >> Media - TV >> Article

Malar Publications set to launch new Tamil GEC

14-October-2013
Font Size   16
Share
Malar Publications set to launch new Tamil GEC

The Tamil general entertainment space is set to see some action around Diwali time. Close on the heels of New Generation Media Corporation announcing its new Tamil GEC Pudhu Yugam, comes the news of another Tamil GEC set to hit the airwaves, this time from the Dina Thanthi Group, which is part of Malar Publications.

Sources close to the development have confirmed the news to exchange4media and said that the channel will be launched post Diwali. The new GEC, whose name has not been revealed yet, will air both fiction and non-fiction shows and slots will be sold to various production houses for serials or soaps, the sources added. Officials from the Dina Thanthi Group could not be reached for comments at the time of filing the report.

For the record, Malar Publications publishes three newspapers – Daily Thanthi, Malai Malar and Malai Murasu; and three magazines Rani Muthu, Rani Weekly and Gokulam Kathir. The group also owns an FM radio channel Hello FM, along with Tamil news channel Thanthi TV.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends