Makkal TV, a Tamil satellite channel, is slated for launch in September. It has roped in Chennai-based creative shop, WOC, as its creative agency. The channel is being promoted by the political party PMK (Pattali Makkal Katchi).
The newly hired creative agency has said that the channel will attempt to stand out with its alternative content. While news and current affairs would be the drivers, the channel is expected to shift from films and film-based content that general entertainment channels have come to adopt.
Amudhan, MD, WOC Advertising, said, “Makkal TV would primarily offer news and current affairs programming and will strive to contribute to the society. The channel’s tagline reads ‘Man Payanura Vendum’, and will present an interesting mix of alternative programming.”
The channel has roped in some senior professionals, including Jayaseelan, former News Editor of Raj TV, as its Vice-President.
“A state-wide multi media campaign will break around the time of the launch. It will be a big impact campaign and we are looking at some pretty powerful creatives. We believe in top-of-mind for everything. It’s not just rebel brands that need to be aggressive. All brands need it and top-of-mind should be part of the mix. What we’re getting here is a definite USP – you don’t normally get that with too many brands, and the agenda is to make sure that Makkal TV is a brand by the time we’re through with it,” added Amudhan.
The channel would also air ‘sensational documentaries’, and content creation is already in progress. The agency is convinced that the content mix being envisaged is a saleable proposition. While the mass media campaign would start soon, the advertising and marketing communities would be hit by a BTL that would be ‘equally strong’, explained Amudhan.
For the Chennai-based shop, recognition for work on media clients came in abundance for its ‘Sunday-na rendu’ campaign for Tamil daily Dinamalar. It must be hoping for a repeat with new brand, Makkal TV.
Makkal TV’s promoters also launched a Tamil daily a few months ago, titled ‘Tamil Osai’.
Of political parties and media ownership in Tamil Nadu