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Mahesh Samat to launch Hindi GEC Epic in August

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Mahesh Samat to launch Hindi GEC Epic in August

Epic Television Networks, led by Mahesh Samat, has announced a new Hindi general entertainment channel Epic. The channel will offer content set against the backdrop of Indian history, folklore and mythology, in a contemporary format. Epic is slated to go on air in August 2013, subject to regulatory approval.

Commenting on the new channel, Mahesh Samat, Managing Director, Epic Television Network claimed, “Epic will be a first of its kind segmented channel in the Hindi entertainment category, offering a compelling and modern take on Indian history and mythology. Our vision is to create a brand in television that will translate our vibrant past into entertainment with the objective of creating new IPs, strong characters and new heroes that strike a chord with mass audiences.”

He further said, “In India, multiplexes have changed the movie viewing experience, where one can pick and choose the movie they want to see. With digitisation, we believe there is an opportunity for ‘multiplexing’ television, where viewers have the choice to consume genre-specific content of their liking.”

The channel claims to have got on board several well-known production houses to produce shows for the channel. The programming strategy will contain a mix of fiction shows, narrative non-fiction shows, short form content as well as films at launch.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.