Top Story

e4m_logo.png

Home >> Media - TV >> Article

Madras HC stays CAS rollback in Chennai, Delhi

05-March-2004
Font Size   16
Share
Madras HC stays CAS rollback in Chennai, Delhi

The Madras High Court on Thursday stayed the central government’s decision on February 27 to roll back CAS in Chennai and South Delhi. The interim order was issued following the filing of a batch of petitions by consumers, cable TV operators and Multi-System Operators (MSO’s) including the Sumangali Cable Vision, one of the leading MSO’s in Tamil Nadu.

CAS, which was to be rolled out in the four metros Delhi, Mumbai, Chennai and Kolkata on July 15, 2003 had been implemented only in Chennai and South Delhi following widespread opposition from consumers and political parties.

Close to a week back, the Union Information and Broadcasting (I&B) ministry decided to roll back CAS following the recommendations of Telecom Regulatory Authority of India (Trai) which has now donned the role of the cable industry regulator to put it on hold for at least three months.

However, the move had raised hackles among cable operators and MSO’s who have invested huge amounts of money in importing the set-top boxes (STBs) required to view pay channels under CAS.

CAS is yet to be rolled back in Chennai due to a stalemate in talks between cable operators, MSO’s and broadcasters who have not been able to arrive at a subscription rate post the disorientation of CAS.

Cable operators have been demanding Rs 300 plus monthly charges after CAS rollback. “We have not yet collected the monthly charge of Rs 72 for this month. The public is not willing to pay more than Rs 100,” said Mr Vijay Kumar, a cable operator in Chennai.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking