Top Story

e4m_logo.png

Home >> Media - TV >> Article

Madhyamam Broadcasting to launch Mediaone TV

01-February-2013
Font Size   16
Madhyamam Broadcasting to launch Mediaone TV

The broadcast scene in Kerala has been a robust one, with 20 independent Malayalam channels operating across the state at present. Joining this group of channels is a new player, Mediaone TV, from Madhyamam Broadcasting. The channel will be formally launched on February 10, 2013 by Defence Minister AK Antony.

With ‘Neeru Nanma’ has its slogan, Mediaone TV’s objective is to promote goodness and engaging in independent, creative efforts by utilising visual media.

Stating the rationale behind the name Mediaone, M Sajid, Deputy CEO, Mediaone TV said, “We are defining the media and are in the No. 1 position in all areas such as content, technology, look and feel.”

The first priority of the channel will be news. There will also be general entertainment content. The channel will have an array of programmes, including news bulletins, current affairs programmes, reality shows, serials, kids’ programmes and so on. The channel is targetted at Malayalees within the country and in the Middle East.

The team leading Medione TV includes Abdussalam Ahmed, who is CEO of the Channel, M Sajid is the Deputy CEO, M Venkitaraman is the COO, while CL Thomas is the Editor-in-Chief.

The channel is targeting advertisers across the country and is looking at all platforms such as D2H, Sun Direct, Dish, DD4, and so on to reach the viewers.

Hoardings, newspaper and radio advertisements, clubbed with social media activations, are being employed to promote the new channel.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...