One of Vijay TV’s longest running shows, Madan’s Thirai Parvai, treated the film fraternity to an exciting event on account of its 200th episode. Looking beyond ratings, which are consistent, the one-hour show on Sunday mornings has gained the respect of the one community most critical to Tamil television – arguably after the viewing public – the film fraternity.
The show is hosted by ace cartoonist and former Joint Editor of weekly ‘Ananda Vikatan’ and its sister publication ‘Junior Vikatan’, Madan, and the 200th episode was crafted from an event at Chennai that featured the who’s who of Tamil filmdom.
On his foray into television with the show, Madan said, “Initially, when I was approached by Vijay TV to do the show, interference from the channel was a huge fear. I must say with thanks, that till date, there has been no instance of the slightest interference in the show from the channel.”
The ‘200th episode’ event was envisaged as a forum to let the film fraternity discuss issues of relevance to the industry with a view to improving the quality of Tamil cinema. Blatant honesty prevailed, perhaps in keeping with Madan’s style of film reviews. Points made in characteristic style by several stars promise to engage viewers interestingly for two hours on Januray 1, beginning 9 am.
Harsh Rohatgi, GM-Content, STAR India, said, “It has been a remarkable journey so far and Madan’s Thirai Parvai has not only provided insights on films, but has also won the trust of the film fraternity by providing unbiased reviews. We are grateful to Madan for his continual support and efforts in making the show a grand success.”
In a shift from the usual format, this time it was the questioner Madan who was questioned by an audience from the industry – the very celebrities who are called on to grab eyeballs on every festive occasion, and whose films are relied on (in full or in part) every day, for the same reason.
In the words of several stars present on the eventful evening, Madan’s Thirai Parvai was a film review show that wouldn’t be affected by things like ‘personal preferences’ or ‘who held the rights to the film, or wanted to get it’. Hearing that was enough to make Madan’s smile broader than the effervescent hostess Swarnamalya’s – 200 episodes of toil had paid off for the veteran cartoonist.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking