The communication and advertising venture of INCL Group, Macaw Communication and Advertisements, has won the creative communications mandate for ABP Asmita, the regional channel for Gujarat state, in a multi-agency pitch. The agency won this pitch due to its multi-industry experience of more than two decades and expertise in the related electronic media sector.
Sharing his views on this account win, Prashant Kumar, Director and CEO, INCL Group said, “We are excited over this victory as we worked hard to meet their expectations in the regional Gujarati media. Here is a language concern which greatly influences the communication medium. We observed the people, their lifestyle, and their interests etc., and planned things accordingly. It was an amazing experience. We are looking forward to this association and hope that it goes a long way.”
Kumar added, “The best thing about Macaw is, it is both integrated and interactive. Having spread our reach in almost all nationwide zones, while working on a discrete genre of clients and connecting with a vast customer behaviourism, we have succeeded in bringing out some nice advertising campaigns across all media platforms. Probably, this is the reason we have been serving some of our clients since our inception, two decades ago.”