With three Telugu satellite channels already fighting for viewership in Andhra Pradesh, another digital Telugu satellite channel ‘Maa TV’ is planning to go on air by the second week of April.
According to sources, Maa TV plans to focus on the younger generation with its entertainment fare. The channel is also tying up with Discovery Channel for an hour’s programming in Telugu. Unlike the other channels, Maa TV is going to be a pay channel.
The initial investment towards developing this channel is about Rs 25 crore and the group is hoping to generate a total business of Rs 22 crore in the first year of its operations.
Advertising via satellite and cable television is expected to grow at a rate of 25 per cent per annum. On the sales and distribution front, the channel is hopeful of reaching 75 per cent of the viewers in the state in the first three months after its launch. The programs include gameshows, daily serials, film-based programmes, current affairs, educational programmes, devotional programmes, musical programmes, etc.
A cable channel ‘Maa Cinema’ will also be unveiled soon. With more than 2,650 films already in its library, the channel is planning to procure rights to more films.
Source: Financial Express