Lucha Libre USA in strategic content pact with RBNL

Lucha Libre USA in strategic content pact with RBNL

Author | exchange4media News Service | Tuesday, Nov 22,2011 7:56 AM

Lucha Libre USA in strategic content pact with RBNL

Lucha Libre USA has announced a long-term partnership with Reliance Broadcast Network Ltd (RBNL) for its bouquet of channels. The first season of the ‘Masked Warriors’ will air simultaneously on its RBNL’s English entertainment channel BIG CBS Prime, part of the channels launched through its joint venture with US’ CBS Studios International, and its regional entertainment channel, BIG Magic, targeted at the states of Uttar Pradesh, Madhya Pradesh, Bihar and Jharkhand. The global hit show will air on BIG CBS Prime on Fridays at 9:00 pm and on BIG Magic on Saturdays and Sundays at 7:30 pm.

RBNL in a statement issued, said, “Sports programmes are known to draw huge audiences in India. A deep audience insight mapping indicated an excellent opportunity to bring to India the ‘Masked Warriors’, showcasing the new and iconic warriors of Lucha Libre. We are confident that this offering will resonate well with our audiences across both channels, and are extremely pleased with the partnership.”

Expressing his excitement over the strategic tie-up, Steven Ship, CEO, Lucha Libre USA, said, “We are confident that the reach and rich relevant audience base of BIG CBS Prime and BIG Magic will allow us to create sizeable impact in the Indian market.”

‘Masked Warriors’ is a free style wrestling show that boasts of some of the most death-defying showmanship. Lucha Libre USA has seen a tremendous increase in popularity among Indian audiences, especially among the 15-24 year old demographics. To capture that audience, ‘Lucha Libre USA: Masked Warriors’ television series includes a well-known, world-class roster of Mexican and American wrestlers, such as Lizmark Jr., Super Nova, Marco Corleone, Shane Helms and Tinieblas Jr.

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