Top Story

e4m_logo.png

Home >> Media - TV >> Article

Lt Gen Ranbir Singh's press conference doubles ratings of Hindi-English News genre in week 39

12-October-2016
Font Size   16
Share
Lt Gen Ranbir Singh's press conference doubles ratings of Hindi-English News genre in week 39

According to the BARC Data for week 39, Director General of military operation Lt Gen Ranbir Singh and ministry of external affairs spokesperson Vikas Swarup’s joint press conference on Thursday morning on India conducting surgical strikes across the Line of Control (LoC) improved the viewership ratings English as well as Hindi News genre by 2 times. Interview with Pervez Musharraf improved viewership of Aaj Tak by 3 times. 

The special program on account of Mahalaya on Friday in the early morning time band improves viewership of Bangla GECs exponentially. On the Sports front, Paytm Test Series 2016 Live - India vs New Zealand on STAR Sports 1 & STAR Sports 3 fetched impressive ratings on all four days across the two test matches.

Here is the detailed report:

Director General of military operation Lt Gen Ranbir Singh and ministry of external affairs spokesperson Vikas Swarup’s joint press conference on Thursday morning on India conducting surgical strikes across the Line of Control (LoC) improved the viewership ratings English as well as Hindi News genre by 2 times. The Hindi News genre garnered 181705 impressions ‘000s in week 39 with respect to the previous four weeks’ average ratings of 88443 impressions ‘000s.And, the ratings of the English News genre rose to 484 impressions ‘000s in week 39, the previous four weeks’ average of which were 194 impressions ‘000s.

The viewership of Aaj Tak tripled with the telecast of interview with Pervez Musharraf on Tuesday (22:35-23:00). The ratings grew to 1,166 impressions ‘000s in week 39 that were 385 impressions ‘000s in the previous four weeks.

Special Program on account of Mahalaya on Friday in the early morning time band improves viewership of Bangla GECs. The ratings of Colors Bangla (04:59-07:28) improved by 345 times from the previous four weeks’ average ratings of 1.7 impressions ‘000s to 588.1 impressions ‘000s in week 39. The viewership of DD Bangla (05:30-06:42) saw a hike of 290 times i.e, 473.8 impressions ‘000s in week 39 from an average of 1.6 impressions ‘000s in the previous four weeks. The ratings of Zee Bangla (05:00-09:00) grew by 134 times in week 39 to 1711 impressions ‘000s with respect to previous four weeks’ average ratings of 13 impressions ‘000s. And Star Jalsha (05:00-08:00) improved by 19 times from the previous four weeks’ average ratings of 104 impressions ‘000s.

Paytm Test Series 2016 Live - India vs New Zealand on STAR Sports 1 & STAR Sports 3 fetched impressive ratings on all four days across the two test matches. In the first Test match, on Saturday (09:05-16:54), Sunday (09:06-17:06)  and Monday (09:06-13:00) the channels garnered 2,471 impressions ‘000s, 3,901 impressions ‘000s and 2,190 impressions ‘000s respectively. In the second Test Match on Friday (09:20-16:44), the channels got 2,220 impressions’000s.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship