After successfully running the test transmission from May 10-23, Lok Sabha TV will become a full-fledged 24-hour channel from the Monsoon Session of Parliament, which is expected to commence from the last week of July. During the test run, the channel was running from 10.30 am to 7 pm.
Asked how it was tackling the distribution hassle, Bhaskar Ghose, Chief Executive, Lok Sabha TV, said, “Our marketing persons are busy negotiating with MSOs and cable operators all over the country. Till now, we have been using the Doordarshan transponder, so the channel was carried as one of the DD channels. But from the next Monsoon Session, we will be using our own transponder. However, we are confident that there won’t be much problem putting our channel on various cable networks.”
“The channel will be also carried on the DTH platform of Prasar Bharat,” informed Ghosh. He, however, added that they had no plans to launch the channel on various other private DTH platforms.
On the issue of having sponsorship, Ghosh said, “We have already sent our rate cards to various PSUs and some of them have evinced interest. At a later stage, we may seek sponsorship from private companies.”
On the programming side, Ghosh said, “There will be programmes that will familiarise the MPs and their work. It will also have programmes demystifying Parliamentary proceedings, programmes on Outstanding Parliamentarians, etc.”
“Many a times it happens that important issues are raised in the Parliament, but it goes uncovered in the media. We will have views on these issues by experts in those fields. The channel will also cover general issues concerning the public, like healthcare, water, education, etc,” Ghosh said.