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Lok Sabha TV goes digital to build connect with youth

17-May-2012
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Lok Sabha TV goes digital to build connect with youth

In a bid to woo a younger set of audience, Lok Sabha TV has launched its website –loksabhatv.nic.in. The website went live on May 15 and was launched by Lok Sabha Speaker Meira Kumar.

Secretary of Lok Sabha, General TK Viswanathan said that the Members of Parliament would now be able to stay connected with the electorates in an organised way.

Rajiv Mishra, CEO, Lok Sabha TV shared that the website is “informative and interactive”. According to him, the objective is to respond to the public’s legitimate expectations for greater openness and transparency.

With the website, the Parliament can make information available to people in an interactive manner.

When asked whether Lok Sabha TV was late in entering the digital world, Mishra said, “Not at all. This was the right time to launch as we are gearing up for convergence.”

The website will also webcast programmes of Lok Sabha TV channel. It will be in both, English and Hindi. Viewers can also express their opinion and share feedback on the website.

Lok Sabha TV was set up in 2006 to telecast the live happenings of the Lok Sabha. It had replaced DD Lok Sabha. The channel also airs programmes related to governance, economic and constitutional issues, and citizens concerns. Important rudiments of this channel are debates, discussions and documentaries as well as programmes on culture and award-winning films in different Indian languages.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.