The common belief in advertising is that a celebrity endorsing a brand will provide a tremendous boost to overall effectiveness of the campaign. Thus several famous personalities have been roped in by major brands as brand ambassadors. But while some iconic ads done by celebrity endorsers were a hit in reaching out to customers, there have also been several misses.
This week’s episode of ‘From Logo to Impact’ which airs tonight on Bloomberg TV India at 10.30pm, analyses the critical criteria for brands to keep in mind while deciding on who they sign up and how they can ensure that their brand message is effectively delivered to the masses through a relevant celebrity.
In another segment of the show, Sanjay Tripathy, Senior Executive Vice President - Head Marketing, Products & Direct Channels , HDFC Life, talks about the brand’s latest ad campaign for its ‘HDFC Life Cancer Care’ product, featuring model and cancer survivor, Lisa Ray, and the marketing strategy around it.
Episode 16 of ‘From Logo to IMPACT’ also has Sonal Dabral, Chairman and Chief Creative Officer of the DDB Mudra Group, reviewing the latest Cadbury Celebrations TVC, which portrays bonding between a brother and sister over a box of Cadbury’s chocolates during Rakshabandhan.
Each week, the half-hour weekly show ‘From Logo to IMPACT’, co-sponsored by the exchange4media Group, brings together top CMOs, ad gurus and agency heads to provide an in-depth analysis of the hottest trends and news in the ad-media-marketing space.
The show is aired at 10.30 pm on Wednesdays with repeat telecasts at noon on Saturday and at 6.30 pm on Sunday.
To watch episode 15 of ‘From Logo to Impact’ click on: