Buena Vista International Television-Asia Pacific (BVITV-AP) has sold the format rights for its reality TV series ‘Extreme Makeover’ to Sony Entertainment Television (SET) and has also announced that AXN Asia has acquired the rights to localise BVITV-AP’s reality competition series, ‘The Amazing Race’.
This is the first time that a makeover show will be executed on television in India and the first format deal for ‘Extreme Makeover’ signed in Asia Pacific. ‘Extreme Makeover’ is a one-hour US reality series. The US show has been previously licensed to broadcasters across Asia Pacific, including Channel 9 Australia, TVNZ New Zealand, Channel 5 Singapore, I-Cable Hong Kong, IVM Indonesia and TVNZ-PS Fiji.
Executive Vice-President and Business Head, Sony Entertainment Television, Tarun Katial, said, “We at Sony Entertainment Television constantly endeavour to provide innovative and engaging content for our viewers and are extremely excited to bring one of the most popular makeover shows to India. We look forward to working with BVITV-AP in this association.”
Commenting on ‘Extreme Makeover’, Steve Macallister, Senior VP and MD, BVITV-AP, said, “‘Extreme Makeover’ is one of our most successful reality franchises and is spearheading BVITV-AP’s strategy to provide localised content in the Asia Pacific region. We look forward to working with Sony Entertainment Television in taking the format and adapting it for the local audience. The opportunity to change one’s life is a theme of universal significance and as a result we are sure ‘Extreme Makeover’ will prove a great hit with Indian viewers.”
As for ‘The Amazing Race’, he added, “This is the first pan-Asia format deal for a reality-competition show and an excellent example of how great content can transcend geographies and cultures. We are extremely pleased to bring to AXN’s challenge-driven audiences a uniquely Asian edition of ‘The Amazing Race’, which promises to highlight the region’s incredible energy and diversity. This is part of our ongoing strategy to provide our partners with localized content options in addition to offering them the best quality programmes from the US.”
The US version of ‘The Amazing Race: Family Edition’ (Season 8) currently airs delayed live every Thursday at 9 pm. AXN reaches more than 76 million Asian households across 23 Asian countries, including AXN’s branded daypart programming in China.