LG CDMA leagues with Channel V to hunt supermodels

LG CDMA leagues with Channel V to hunt supermodels

Author | exchange4media Mumbai Bureau | Thursday, May 06,2004 10:17 AM

LG CDMA leagues with Channel V to hunt supermodels

LG CDMA joins hands with Channel V and Elite Modelling agency to host 'Get Gorgeous' – a nationwide hunt for India's next supermodels. The contest will take the selected contestants through extensive grooming to clinch a contract with the telly entertainment major and the modelling agency.

So, what has lead to this marriage between a mobile phone manufacturer and a beauty hunt? Observes KK Kushwaha, Vice President, LG CDMA Terminals: "Get Gorgeous addresses a fashionable, stylish and trendy segment of youth. LG CDMA handsets are stylish and trend setting and enhances the user’s personality. With the event, LG CDMA compliments the style factor that binds today's youth and enhances it to a world class act."

As per the Gartner research on mobile phone industry, the number of cellular connections is projected to overgrow fixed phone lines by around the third quarter of 2004. This is a far cry from perceptions in India a decade ago, when mobile phones were considered as luxury items that had little relevance to the development of the country's telecommunications infrastructure. Today, cellular services have come to be regarded as a key driver for increasing tele-density, spurred by the falling away of regulatory and economic distortions and a more competitive market.

Says Kushwaha, "There were 28 million GSM and CDMA phones sold in 2003 in India. The coming year is expected to show a hundred per cent growth with 56 million phones being sold by the end of 2004. Also, the average period for changing a handset is seen to be 12 to 14 months in India; this is expected to reduce further to six months, compared to a nine-month period internationally."

The Indian handset market is estimated to cross $3.3 billion this year with the share of GSM phones being $1.8 billion followed by $1.3 billion for CDMA handsets. According to ICA (Indian Cellular Association), steps such as reduction in duty on accessories, parts and spares would help the market grow further, said the Gartner study.

However, the third reality TV show from Channel V stable, Get Gorgeous will span over eight episodes and is likely to be on air by August.

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