As the decision time arrived to reveal the broadcasting partner for IPL 2018, Twitterati—especially those in connection with the media industry—took to the social media platform to react. Unsurprisingly, #IPLMediaRights was trending on the social media platform by 6pm yesterday. Analyst Freddie Wilde concluded that the broadcast rights per match cost (US$ 8.92< million) are highest only after NFL (US$ 23.43 million) and EPL (US$ 13.15 million). He also stated that the broadcast rights per match cost is higher than what was signed in 2012 for the Indian cricket team.
Harsha Bhogle, a well-known cricket commentator, and presenter is known for his enthusiasm for the sport and has been closely associated with Star India for a long time now. He kept cricket enthusiasts glued by tweeting on the subject after every few minutes. @bhogleharsha said “So, the #IPL moves home. To Star for a huge bid. 16347 crores. About 2.5 billion dollars.”
Lalit Modi , the first chairman of the Indian Premier League, took a dig at the sponsorship rights amount by quoting a report by Duff & Phelps. @LalitKModi tweeted “#Duff&Phelps report values #IPL at $5.3 billion in 2017. After this deal what happens to the value of the most valuable sports brand next yr”
In another tweet, he took a jibe at the way prices have changed from the days when Doordarshan broadcasted Indian cricket matches to today when BCCI is seen making a fortune through the same. He tweeted “From paying #Doordarshan 5lacs in the 90s to broadcast matches, @BCCI is now selling #IPLMediaRights at half a billion USD every year”
He also added that IPL could do much better in terms of earning its rights after running for a decade successfully. He tweeted “So #StarSports wins global rights for @IPL I would've hoped a larger figure Deserved greater value after 10yrs of success #IPLMediaRights”
Others in connection with IPL like Gaurav Kapur, Ravindra Jadeja, and others also took to Twitter to express themselves. Here’s what they had to say: