After a stint of two years and 11 months, Lalit Bhagia has put in his papers as the Vice President and Head, Digital (internet and mobile) at Star TV. He is currently serving his notice period with the company, which will be till the end of the month.
Post STAR, Bhagia will turn entrepreneur in the digital media domain.
At STAR Network, Bhagia was responsible for leading digital strategy for both, the entertainment and cricket business, managing STAR India’s OTT foray, mobile VAS initiatives, developing new digital-only content, managing various channel websites, portals and lead partnerships such as Google, Yahoo, etc.
Bhagia’s portfolio of work also included leading the strategic digital marketing initiatives for the Network, having launched channels Life OK, FX Crime and shows such as Satyamev Jayate, MasterChef India, Sach Ka Saamna, Just Dance, Bond Movie Festival, etc. in the country.
Prior to STAR, Bhagia was the Executive VP and Head – APAC, Digitas, having joined Digitas in 2002 as the Manager, Business Development. He has also worked with Times Internet and NIIT.