Top Story

e4m_logo.png

Home >> Media - TV >> Article

Kyunki Saas Bhi Kabhi Bahu Thi takes yet another leap ahead from today

07-June-2006
Font Size   16
Kyunki Saas Bhi Kabhi Bahu Thi takes yet another leap ahead from today

Indian television’s most popular soap, ‘Kyunki Saas Bhi Kabhi Bahu Thi’, is pushing the fast forward button once again from June 7. With this, a new generation will be taking centerstage in the serial, which will see as many as many as seven new faces. ’Kyunki…’ has maintained a double digit TRP for five years in succession, setting a benchmark record in television viewership.

Commenting on this move, Shailja Kejriwal, Senior Creative Director, STAR India, said, “It was absolutely logical to take this leap, as even after five years ‘Kyunki…’ remains a clear leader amongst television soaps across channels. To remain at that level it is always important to constantly innovate, so it was essential to bring in freshness to the story, which we have done with this leap into the future.”

The story so far… following the main protagonist, Tulsi, leaving ‘Shantiniketan’, the Virani family’s fortunes plummet. With Ganga, too, moving out of the house, the family I is now being further split by the conniving Meera. Tulsi’s husband, Mihir, is distraught over the goings on in the Virani family.

The 20-year leap ahead will introduce the fourth generation of the Virani family and bring in the much needed freshness. With Tulsi assuming the matriarch Baa’s position, a new protagonist and heir to her legacy – Krishna Tulsi – will be introduced to carry the story forward.

Elaborating on the character of Krishna Tulsi, Balaji Telefilms’ Ekta Kapoor said, “It’s time Tulsi passes on the baton to the younger generation. I was very particular about what I wanted from the actor as it is a very important role that she, as Krishna Tulsi, will be playing, and I am happy that I narrowed down on the best. I am quite sure she will do complete justice to the role. For six years ‘Kyunki…’ has been the No. 1 serial and the mix of characters will make the plot all the more interesting. Not only the new characters, but the new sets and new look of the existing characters as well will make the prime slot worth waiting for.”

Some interesting characters to look forward to include – Krishna (Lakshya), son of Sahil and Ganga; Nakul, who is bitter due to his poor status; Bhumi, a spoilt brat and a tomboy, who is the daughter of Tanya and Karan; Akashdeep Saighal (aka Ansh) returns in the role of Eklavya, where he plays Ansh’s son, but in a positive role; Manthan, son of Karan and Tanya, who like Meera and Mandira is shrewd, brooding and very manipulative; the lovable geek Joydeep, who has been adopted by Sahil.

Also see:

Ekta Kapoor scouts for Gen Next for ‘Kyunki Saas Bhi Kabhi Bahu Thi’

http://www.exchange4media.com/e4m/news/newfullstory.asp?section_id=6&news_id=20823&tag=15550&search=y

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign