Top Story

e4m_logo.png

Home >> Media - TV >> Article

Kyunki Saas Bhi Kabhi Bahu Thi takes yet another leap ahead from today

07-June-2006
Font Size   16
Share
Kyunki Saas Bhi Kabhi Bahu Thi takes yet another leap ahead from today

Indian television’s most popular soap, ‘Kyunki Saas Bhi Kabhi Bahu Thi’, is pushing the fast forward button once again from June 7. With this, a new generation will be taking centerstage in the serial, which will see as many as many as seven new faces. ’Kyunki…’ has maintained a double digit TRP for five years in succession, setting a benchmark record in television viewership.

Commenting on this move, Shailja Kejriwal, Senior Creative Director, STAR India, said, “It was absolutely logical to take this leap, as even after five years ‘Kyunki…’ remains a clear leader amongst television soaps across channels. To remain at that level it is always important to constantly innovate, so it was essential to bring in freshness to the story, which we have done with this leap into the future.”

The story so far… following the main protagonist, Tulsi, leaving ‘Shantiniketan’, the Virani family’s fortunes plummet. With Ganga, too, moving out of the house, the family I is now being further split by the conniving Meera. Tulsi’s husband, Mihir, is distraught over the goings on in the Virani family.

The 20-year leap ahead will introduce the fourth generation of the Virani family and bring in the much needed freshness. With Tulsi assuming the matriarch Baa’s position, a new protagonist and heir to her legacy – Krishna Tulsi – will be introduced to carry the story forward.

Elaborating on the character of Krishna Tulsi, Balaji Telefilms’ Ekta Kapoor said, “It’s time Tulsi passes on the baton to the younger generation. I was very particular about what I wanted from the actor as it is a very important role that she, as Krishna Tulsi, will be playing, and I am happy that I narrowed down on the best. I am quite sure she will do complete justice to the role. For six years ‘Kyunki…’ has been the No. 1 serial and the mix of characters will make the plot all the more interesting. Not only the new characters, but the new sets and new look of the existing characters as well will make the prime slot worth waiting for.”

Some interesting characters to look forward to include – Krishna (Lakshya), son of Sahil and Ganga; Nakul, who is bitter due to his poor status; Bhumi, a spoilt brat and a tomboy, who is the daughter of Tanya and Karan; Akashdeep Saighal (aka Ansh) returns in the role of Eklavya, where he plays Ansh’s son, but in a positive role; Manthan, son of Karan and Tanya, who like Meera and Mandira is shrewd, brooding and very manipulative; the lovable geek Joydeep, who has been adopted by Sahil.

Also see:

Ekta Kapoor scouts for Gen Next for ‘Kyunki Saas Bhi Kabhi Bahu Thi’

http://www.exchange4media.com/e4m/news/newfullstory.asp?section_id=6&news_id=20823&tag=15550&search=y

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.