Top Story

e4m_logo.png

Home >> Media - TV >> Article

KTV, Sun Network, SCV to become pay channels soon

17-September-2002
Font Size   16
Share
KTV, Sun Network, SCV to become pay channels soon

Viewers of Tamil channels are in for another hike in their monthly subscription. According to industry sources three Tamil channels from the Sun Network - KTV, Sun Network and SCV are likely to become pay channels.

According to sources close to the Sun Network, the three channels are expected to turn pay channels by December 1. The monthly subscription per connection is expected to be between Rs 15 and Rs 20. This is expected to increase the revenue of the network considerably.

The network has already started running a scroll/ticker on its channels advertising for distributors for Sun Network. In fact, it is currently in the process of appointing cable and satellite TV distributors across Tamil Nadu, sources added.

However, it will do its own distribution wherever SCV, a unit of Kalanithi Maran controlled Sun Network, is present. SCV is the number one MSO (multi-system operator) in the state with around 20 lakh subscribers under its fold, accounting for over 90 per cent of the total cable connections in Chennai, Madurai, Trichy and Coimbatore - the four cities it has presence. It is looking for around 30 to 60 distributors in rest of Tamil Nadu. The whole process is expected to take around 45-50 days. Sun has already placed an order for decoder boxes made in Taiwan under the brandname `Zinwell'.

Interestingly, Sun TV - the flagship channel of the network - is not in the list of its channels scheduled to go pay currently. It is perhaps because the flagship channels of other Tamil channels like Raj TV and Jaya TV are still free to air.

However, in the long run Sun Network is planning to convert all its channels into pay channels by end 2003.

It is starting with its Telugu channels - Gemini TV and Teja TV - on October 1, followed by the rest in stages. Ultimately, all the Sun channels would be offered as a bouquet.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...