Top Story

e4m_logo.png

Home >> Media - TV >> Article

Korean television industry thrives on dramas

31-May-2005
Font Size   16
Korean television industry thrives on dramas

The current year has been quite remarkable for the Korean television industry, thanks to the strength of Korean dramas. The growth of cable TV, launch of digital cable platforms and Digital Multimedia Broadcasting (DMB) have also contributed to the industry.

Korean television melodrama, which played an important role in spreading awareness of Korean culture in Taiwan, Hong Kong and South Asia, was considered to be a cheap alternative to Japanese dramas initially. But today Korean dramas bring in high revenues.

David Taegho Ahn, Director of the programme planning division at free-TV station, Munhwa Broadcasting Corporation (MBC), said, “Korean terrestrial broadcasters put a large priority on the drama genre. So far in 2005, eight of the top 10 programmes have been dramas.”

However, there are certain worries about the sustainability of the drama’s popularity resulting in outsourcing. “There’s just not enough creativity,” said Jeon San, a producer at KBS. “We make out dramas too quickly and we don’t have enough money.”

The phenomenal growth of the Korean television industry can be attributed to the fact that the foreign ownership restrictions have been eased with maximum ownership of cable TV channels rising from 33 per cent to 49 per cent.

Despite the hurdles, the Korean television business is poised for a huge growth with TU Media, Korea’s only license holder for satellite DMB planning to launch 38 channels a month.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow

While domestic and international brands are competing for a bigger pie of the growing digital content market, Reliance Jio with its Jio Studios has added a new dimension to this competition.