Kolkata-based Taaza TV is set to expand its reach by foraying into the DTH platforms. By adding more news content in its daily programme line-up, the channel is also expanding its territorial reach. At present, the channel is available in the local cable networks of the West Bengal and Chhattisgarh.
In the first phase of its operation, Taaza TV is expanding its foothold in states such as West Bengal, Jharkhand and Bihar. The second phase of the expansion, which is expected to take place by the end of the 2011, will cover Orissa, Chhattisgarh and the North-Eastern states.
Speaking to exchange4media on the development, Bipin Newar, CEO, Taaza TV, said, “We are entirely refurbishing our operating areas, content and operations. The satellite testing signals for the channel is already on, however, it is yet to be finalised when the channel will be available on satellite platforms.”
As part of this renovation process, the channel will also undergo changes in its content. Pawan Bajaj, Bureau Chief of the channel explained, “Taaza TV will have more news content now. A team is set to work towards this. Bollywood based entertainment content will be reduced and the spots will be replaced by shows based on news content.”
The Bihar, Jharkhand and Bengal market is witnessing increasing competition in the Hindi news channel genre. On January 26, 2011, Kashish News was launched from Ranchi. Apart from it, in Hindi regional news domain, and in the states of Bihar and Jharkhand, Taaza TV will face competition from channels like Maurya, Aryan, Sadhna News Bihar/ Jharkhand, Etv Bihar/ Jharkhand and Sahara Bihar/ Jharkhand.
For the record, Taaza TV, operating under Taaza Infotainment, is owned by Bishambhar Newar.