Channel 8, a Kolkata-based production house, is launching a Bengali movie channel under the banner of Bangla Entertainment Pvt Ltd. The new channel, Channel 8 Talkies, will air only Bengali movies and is scheduled to go on air by the first week of December 2007. The company also plans to launch a general entertainment channel by July 2008.
Ashoke Surana, promoter of this new channel, said, “There is a tremendous demand for movie channels on the national network. There is a ready market for cinema channels and regional movie channels like Marathi Talkies, which have been very successful. Also, people are perhaps more eager for a single sitting entertainment, which does not require them to sit in front of the TV everyday at a particular time.”
Initially, the channel would be on a trial basis, but would eventually become an encrypted channel. Regarding the content, Surana said, “We have about 1,000 films and acquisition of new films are on. We also plan to get into digital movie production.”
According to Shubhojit Kumar Ganguly, Business Head, Bangla Entertainment Pvt Ltd, “Any channel being launched today has to be cost conscious, and considering the fact that we have our own fairly large library, we have a benefit over any other film channel. Therefore, we hope that our bottomline would be healthy.”
Channel 8 has done production work for Zee Hindi and were partners to Aakaash Bangla for all their non-fiction programmes as well as marketing of Aakaash Bangla nationally.