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Klever Media bags TV and Home Video rights for an American film

27-February-2004
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Klever Media bags TV and Home Video rights for an American film

Mumbai-based Klever Media has acquired the Indian rights of New York-based Brownpeople Productions' Fillum Star: The Peter Patel Story. The deal includes theatrical, home video, and television rights and will cover the subcontinent.

Gitesh Pandya for Brownpeople Productions and Sidhartha M. Jain for Klever Media negotiated the deal. Sushil Jain from Venus Records will handle sales for the film in India.

“It is a youth-oriented television film and we are looking at a world television premier first and then a home video release,” says Sidhartha Jain. Klever Media and Venus Records are eyeing Star Movies, AXN and Zee MGM as the as the ideal platform for the film’s television premier.

Sidhartha Jain adds, “We have initiated talks with some satellite channels. We have yet to get a response and strike a deal. We are also open for an exclusive marketing tie-in for Home Video with any leading youth-metro-centric brand.”

While he refuses to divulge the price of acquisition, he informs, “We have not yet decided how we are going to sell the rights. But I am hoping to have a World TV premier in the next three months for the Indian region.”

Jain says that Klever Media focuses on the development and marketing of innovative filmed and digital entertainment. The company offers consulting services to foreign film companies that want to work with Indian talent and is also setting up an animation development and production centre in India. It is currently co-producing Marigold with Hyperion Pictures USA and a project with Light House Productions from China.

Fillum Star: The Peter Patel Story is a mock documentary that chronicles the life of struggling New York actor, Peter Patel before the premiere of his first Hollywood film. The film was an official selection of the 26th Asian American International Film Festival in New York.

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