KK back on popular demand in new show on SAB, ‘Bhaago KK Aaya’

KK back on popular demand in new show on SAB, ‘Bhaago KK Aaya’

Author | exchange4media Mumbai Bureau | Thursday, Jan 24,2008 7:08 AM

KK back on popular demand in new show on SAB, ‘Bhaago KK Aaya’

SAB is bringing back its popular character KK in a new show ‘Bhaago KK Aaya’. KK was earlier seen in ‘Sab Ka Bheja Fry’. ‘Bhaago KK Aaya’, which will replace ‘FIR’ repeats, will go on air from January 29 on Tuesdays from 8 pm to 8.30 pm.

Commenting on the new show, Anooj Kapoor, Business Head, SAB, said, “In our show ‘Sab Ka Bheja Fry’, KK was one of the most loved characters. We have been getting constant requests from viewers to bring him back, and hence we decided to get him back in ‘Bhaago KK Aaya’. This doesn’t happen very often to a character.”

On the show’s marketing strategy, Kapoor said, “We will promote the show extensively through our network, and since KK is already a known face across the masses, we strongly feel that the show can deliver very well on the existing equity of the character.”

He further said that no extensive marketing campaign had been planned for the show apart from a regular dose of promos that would be played on the network channels along with innovative integration. However, the channel is currently in talks with some media partners for integration, where KK would add value to their existing properties through his unique brand of jokes.

‘Bhaago KK Aaya’ is a sitcom about the antics of KK with his staff and whacky humour that this interaction generates. KK was first introduced in ‘Sab Ka Boss’ gag in the show ‘Sab Ka Bheja Fry’. In this show, KK always thinks he is God’s gift to mankind with a higher level of intelligence, humour and class. However, his office staff has a different opinion to this philosophy.

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