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Kingfisher Airlines, DishTV join hands to redefine flying experience

Kingfisher Airlines, DishTV join hands to redefine flying experience

Author | exchange4media News Service | Monday, Dec 11,2006 8:55 AM

Kingfisher Airlines, DishTV join hands to redefine flying experience

DTH player DishTV and Kingfisher Airlines have come together to bring live TV entertainment for the first time in the Indian skies. This association signifies the commitment to enhance in-flight entertainment and marks the launch of live TV, 35,000 feet in the sky.

Starting its services two and a half years ago, DishTV marked its presence by revolutionising entertainment even to the remotest areas of the country. DishTV then venture into the seas with mobile dish installations on sailing vessels within the footprint of the satellite. With the alliance with Kingfisher Airlines, it has now taken digital entertainment to the skies. DishTV will empower Kingfisher Airlines’ Fun TV with 16 live channels from its platform. In addition, guests can enjoy 10 channels of chartbusting music from hip-hop to retro to old Hindi melodies on Kingfisher Radio.

Subhash Chandra, Chairman, Essel Group, said, “We are extremely pleased to join hands with Kingfisher Airlines, marking DishTV’s presence and dominance in the Indian skies. This marks a red-letter day, yet again in the history of Indian entertainment, when we have been able to take TV entertainment to completely unprecedented levels. This reiterates our commitment to not just be the pioneers in the DTH category, but as true leaders continue to innovate and lead from the front, giving the consumer the best he could ever imagine in entertainment, constantly.”

Dr Vijay Mallya, Chairman and CEO, Kingfisher Airlines Ltd, said, “In 2005, Kingfisher Airlines launched and redefined the way the Indian air traveler perceived the joy of flying. We introduced in-flight entertainment on-board all our flights, so much so that our competitors were compelled to follow suit.”

He further said, “Today, we take our commitment to take the best of Good Times one step further for our guests. Our association with DishTV has helped us create yet another path-breaking innovation, which will revolutionise the way Indians perceive in-flight entertainment and we are very proud that DishTV will now enable live TV onboard every Kingfisher Airlines flight.”

The first aircraft empowered by DishTV, complete with the live TV service, will be ready to take off by the end of December 2006.

Tags: e4m

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