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Khabrein Fatafat: TV Today’s Tez out in the league

23-August-2005
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Khabrein Fatafat: TV Today’s Tez out in the league

The third news channel from the TV Today platform – Tez – was launched on Monday by Information and Broadcasting Minister Jaipal Reddy. With the tagline ‘Khabrein Fatafat,’ the new channel aims at delivering news to the viewers who do not have time or interest for detail and long news.

The channel will update news every 15 minutes and won’t stress the viewers with ‘unnecessary analysis’.

Speaking on the occasion, Reddy said, “Tez, I am afraid, may even take over Aaj Tak and Headlines Today, because it has nobody to compete with.” The channel claims it to be the ‘first truly differentiated product’ from the clutter in the Hindi news space.

Aroon Purie, Chairman and MD of TV Today, said, “After the headlines channel-Headlines Today, Tez will bring revolution in news pace. At a time when the consumer has become all the more important and it’s all about giving him choices, Tez will provide maximum news in minimum time.”

G Krishnan, CEO, TV Today said, “With 17 per cent of Indian homes having multiple TV sets and with the invasion of DTH, broadband and mobiles, the electronic media space is getting revolutionised.”

Later, speaking to exchange4media Krishnan said that viewers who watched more of non-news content, especially on entertainment channels, could come to the new channel, get the relevant news in the quickest possible time and go back to where their real interest lay.

When asked about the proposed metro-centric channel, Krishnan said that he expected it to be happening any time next year.

Tez will use the existing resources of Aaj Tak and Headlines Today, including the anchors and reporters, except the specially assigned scriptwriters and editors.

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