Reliance Broadcast Network has announced three key appointments – Ashwin Sashital has been brought on board as Vice President for Big RTL; Minal Sharma joins as Sales Head – West and South, Big CBS, while Preeti Nayyar joins as National Sales Head, Impact and Sales Head, South &West – Language TV.
Ashwin Sashital will oversee the business operations across the functions of marketing, revenue, creative and operations for the business. In his new role, he will be reporting to Sunil Kumaran, Head, Language TV. Prior to joining Big RTL, Sashital had worked extensively in the M&E industry across companies like Star, Zee and Radio Mid Day. His last stint was with Star Pravah in the role of AVP.
Minal Sharma’s new role entails revenue generation for the channels along with her team. She will report into Anand Chakravarthy, Business Head, Big CBS Channels. Armed with over 12 years of work experience, Sharma has worked across media brands such as UTV Bindaas (Disney), Zoom, Zee TV, India TV and India Today.
Preeti Nayyar will report to Arjun Singgh Baran, Sales Head, Language TV. In her new role, in addition to overseeing the sales function for the South and West markets, she will also be involved in making multi-media solutions for marketers, which see integration across television, radio, OOH, print and on ground. Her last stint was with Radio Mirchi. Prior to that, Nayyar had worked in the print media with brands such as India Today and Business Standard.