It is well over a year since the post of Director, Advertising Sales at Star India was vacated. Subsequently, the channel restructured its sales division, dividing it between three Senior Vice Presidents. A recent development sees the Star ad sales team come under the leadership of Kevin Vaz, who is tipped to take the post of Executive Vice President, Ad Sales, Star India.
The change was inculcated in the Star India structure yesterday and the word will be officially out in a couple of days. Restructuring in the ad sales division was last seen in 2002. The changes then led to the promotions of Kevin Vaz, Joy Chakraborty and Monica Tata, each claiming the designations of Senior Vice Presidents. The trio reported directly to COO, Sameer Nair.
Until yesterday, the network’s channels were divided between the three, with Chakraborty handling Star Gold, Star News and Star Vijay, Tata heading Star World, Star Movies, Channel V and National Geographic and Vaz, the flagship channel, Star Plus.
When contacted, Vaz refused to comment on the development.