In week 5 (January 25 - 31, 2015) Tamil Nadu and Kerala markets saw an increase in the ratings of their channels.
According to data sourced from TAM subscribers in CS4+ regional markets, week 4 in the Bihar & Jharkhand market saw Mahuaa Plus decline to 1269 GVTs from 1402 GVTs in the previous week. Big Magic Ganga’s ratings increased to 1256 GVTs in week 5 from 978 GVTs in week 4. Mahuaa on the other hand saw a large decline in its ratings to 712 GVTs in week 5 from 1131 GVTs in week 4. Anjan saw an increase in its ratings to 709 GVTs in week 5 from 555 GVTs a week earlier. Oscar Movies Bhojpuri too saw an increase in ratings from 352 GVTs in week 4 to 407 GVTs in week 5.
In the West Bengal market the Bengali GEC Star Jalsha saw its ratings increase to 115,321 GVTs in week 5 from 110,684 GVTs in week 4. Zee Bangla declined to 80,213 GVTs this week from 83,352 GVTs last week. ETV Bangla too declined this week to 22,223 GVTs from 23,578 GVTs last week. Aakaash declined this week to 13,373 GVTs from 14,496 GVTs in week 4. Rupashi Bangla declined to 2121 GVTs in week 5 from 2284 GVTs in week 4.
In the Tamil Nadu market Sun TV saw an increase to 230,581 GVTs in week 5 from 224,920 GVTs in week 4. Vijay too increased this week to 75,900 GVTs from 70,651 GVTs last week. Kalaignar TV saw a major increase in its ratings as it shot up to 24,783 GVTs in week 5 from 17,076 GVTs last week. Zee Tamil too saw an increase this week and stood at 24,607 GVTs from 21,088 GVTs in week 4. Raj TV however saw its ratings go down in week 5 to 17,044 GVTs from 18,149 GVTs in week 4. Jaya TV increased to 16,991 GVTs this week from 13,094 GVTs last week. Mega TV declined marginally to 6097 GVTs in week 5 from 5388 GVTs in week 4.
In the all Maharashtra markets, Zee Marathi increased in its ratings this week to 188,980 GVTs from 142,602 GVTs in week 4. Star Pravah on the other hand decreased marginally to 54,815 GVTs in week 5 from 54,873 GVTs in week 4. ETV Marathi took a larger dip in its ratings to 48,907 GVTs in week 5 from 62,298 GVTs in week 4. Mi Marathi too saw an increase in its ratings this week to 12,214 GVTs from 11,376 GVTs in week 4.
Udaya in the Karnataka market saw a decline in its ratings to 83,990 GVTs in week 5 from 84,090 GVTs in week 4. ETV Kannada declined to 52,342 GVTs this week from 56,894 GVTs a week earlier. Suvarna declined this week to 44,211 GVTs from 45,918 GVTs in week 4. Zee Kannada declined in its ratings this week to 34,817 GVTs from 37,068 GVTs last week. Kasturi declined marginally this week to 7251 GVTs from 7392 GVTs last week.
In the Andhra Pradesh market, MAA increased marginally to 106,835 GVTs in week 5 from 101,388 GVTs in week 4. Zee Telugu declined this week to 91,733 GVTs from 90,376 GVTs last week. Gemini too increased this week to 91,093 GVTs from 89,171 GVTs in week 4. ETV declined this week to 87,848 GVTs from 91,440 GVTs in week 4. Vissa increased marginally to 138 GVTs this week from 134 GVTs last week.
In the Kerala market, Asianet increased in its ratings to 61,112 GVTs in week 5 from 58,452 GVTs in week 4. Surya increased to 16,566 GVTs this week from 14,172 GVTs last week. Kairali almost doubled its ratings this week as it increased to 6361 GVTs from 3427 GVTs last week. Asianet Plus increased to 5753 GVTs this week from 4326 GVTs a week prior. Amrita too increased in its ratings to 1894 GVTs from 1748 GVTs in week 4.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking