Top Story

e4m_logo.png

Home >> Media - TV >> Article

Kerala-based Janam Multimedia to launch Janam TV by year-end

16-August-2014
Font Size   16
Share
Kerala-based Janam Multimedia to launch Janam TV by year-end

Kerala-based Janam Multimedia is gearing up to launch its Malayalam language channel Janam TV. Starting with news-cum-entertainment content, the channel is expected to go on air by end of 2014.

The objective behind launch of this channel is to provide impartial reporting and investigative journalism, besides focussing on issues related to the common man. The entertainment section will strive to create positive social and cultural values.

Commenting on the channel’s launch, Rajesh Pillai, COO, Janam TV noted that launching a TV channel is a very complex task, which needs multi-speciality expertise. According to him, five major components need to go hand in hand and progress simultaneously for the success and stability of any new channel – technical quality, good infrastructure, strong and aggressive marketing, well packaged content and a strong distribution tie-up.

Janam means people in Malayalam and accordingly, the channel sports the tagline: ‘Media power to the masses’. Pillai said, “We want to create a new media culture where the agenda is not set by corporate or any political parties, but by the common people.”

When asked about the programming strategy and distribution, Pillai declined to reveal anything beyond stating, “It is pre-mature state to divulge anything. Discussions are on with carriers, including prominent cable networks of Kerala.”

Meanwhile, the channel is already active on social media and claims to have 2.17 lakh likes on its Facebook page.

Tags

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.