Kerala-based Janam Multimedia is gearing up to launch its Malayalam language channel Janam TV. Starting with news-cum-entertainment content, the channel is expected to go on air by end of 2014.
The objective behind launch of this channel is to provide impartial reporting and investigative journalism, besides focussing on issues related to the common man. The entertainment section will strive to create positive social and cultural values.
Commenting on the channel’s launch, Rajesh Pillai, COO, Janam TV noted that launching a TV channel is a very complex task, which needs multi-speciality expertise. According to him, five major components need to go hand in hand and progress simultaneously for the success and stability of any new channel – technical quality, good infrastructure, strong and aggressive marketing, well packaged content and a strong distribution tie-up.
Janam means people in Malayalam and accordingly, the channel sports the tagline: ‘Media power to the masses’. Pillai said, “We want to create a new media culture where the agenda is not set by corporate or any political parties, but by the common people.”
When asked about the programming strategy and distribution, Pillai declined to reveal anything beyond stating, “It is pre-mature state to divulge anything. Discussions are on with carriers, including prominent cable networks of Kerala.”
Meanwhile, the channel is already active on social media and claims to have 2.17 lakh likes on its Facebook page.