Star Plus is looking at consolidating its position further with Amitabh Bachchan and his Kaun Banega Crorepati (KBC) making a comeback. And this time around, the channel is betting on interactivity. So, if you couldn't get the phone line last time, this time round, you could win some money SMSing.
Starting September 6, every Friday at 8 p.m., Star Plus is planning to air the best of KBC. The new episodes will go on air in the New Year.
But along with this, Star is using interactivity to keep the interest of the show alive through SMS. Viewers would be able to answer questions that Big B would ask the various contestants. Ten people having the maximum number of correct answers would win a prize money of Rs 1 lakh each.
This concept will also be carried forward when the new episodes begin. Then, 10 people would each win 10 per cent of the earnings on air.
The channel came up with this new concept as there were a number of young viewers who felt that they knew the answers but just couldn't get on to the show.
According to media analysts, Star Plus is just testing the waters on the interactivity front. So far, other interactive shows such as Zee TV's Aap Jo Bolein Hain To Hain, Aap Jo Bolein Na To Na did not do well and were taken off air.