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'KBC' reaches out via multiple platforms for latest season

08-May-2014
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'KBC' reaches out via multiple platforms for latest season

‘Kaun Banega Crorepati’, with its host Amitabh Bachchan, is all set to return on Sony Entertainment Television. The call for participation communication for this season has kicked off with the line – ‘Iss manch se koi bhi khali haath nahi jaata’.

Starting from May 5, 2014, questions are being asked regularly on Sony TV at 9 pm every night. Potential participants have to answer these correctly in order to have a chance to be on the hot seat. This season, aspiring contestants have access to two new platforms to reach the hot seat – the KBC Official App and via SMS. Idea users can register themselves by sending an SMS from their Idea mobile. Additionally, viewers can also opt for registration through BSNL landline phones or via Idea IVRS code. Alternatively, viewers can log on to KBC website to register for their shot at the hot seat.

Gaurav Seth, Senior Vice President and Head – Marketing, Sony Entertainment Television said, “KBC is a reflection of the hopes and aspirations of millions of people who are looking at transforming their lives. This year, we are attempting to bring the show closer to our viewers by engaging various mediums through which they can enhance their chance to be on the much coveted hot seat. We are confident that once the season gets underway, it will strike a deep emotional chord with the entire country, like never before.”

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