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KBC - 5 opens strong at 5.24 TVR in HSM metros

23-August-2011
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KBC - 5 opens strong at 5.24 TVR in HSM metros

The opening episode of ‘Kaun Banega Crorepati Season 5’ on Sony Entertainment Television has delivered a TVR of 5.24, as per TAM Media Research data for Week 34, 2011 in HSM metros for CS 4+ TG. The opening numbers for Season 4 stood at 6.2 TVR in the Hindi speaking markets for the C&S4+ TG.

In the second episode of KBC – 5, the TVR slipped to 4 TVR. The numbers from the rest of the market are awaited, which will be out next Wednesday/ Thursday.

Amitabh Bachchan continues as host of KBC in its latest season. However, the show’s timing has been brought forward to 8.30 pm instead of the previous seasons’ 9 pm slot, besides the duration of the show has been increased from one hour to one and a half hours.

In a release issued, Sneha Rajani, Senior EVP and Business Head, Sony Entertainment Television, said, “KBC’c core promise of ‘Koi bhi insaan chota nahin hota’ and the magnetic pull of the legendary Mr Bachchan makes KBC the most popular show on Indian television. We are delighted with the performance of KBC. These numbers show that we have yet again touched a chord with our viewers. The impressive opening numbers for KBC is an emphatic endorsement of our promise of delivering wholesome family entertainment has worked across the length and breadth of the country.”

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